You can now create checkout rules based on customer metafields.

This makes it easier to use the customer details you already store in Shopify to personalize checkout behavior for different customer groups.

For example:

• Give VIP or loyalty customers access to special shipping or payment options

• Hide payment methods for customers with a specific account status

• Create discount rules for members, wholesale buyers, or customer tiers

• Build more flexible rules without relying only on email addresses or customer tags

This gives you more ways to tailor checkout for the customers your store already knows.